Original Cushion Company
February 2016 News | Case studies
The Original Cushion Cº offers a collection of fine, limited edition, designer cushions handmade in their Suffolk studio, from some of the world’s most beautiful fabrics.
We were asked to design a brand logo, website and collateral to launch this online shop.
Here are some initial concepts that weren’t chosen, cushion shaped letterforms:
and a geometric design:
![OCC-1](occ-1.jpg)
The chosen logo was created from three classical egg shapes based on traditional letterforms:
![OCC-logo-black](occ-logo-black.png)
The first item to be designed was a promotional postcard, illustrating ‘how to plump’ a cushion (not how you might think!):
![OCC_plump-front](occ_plump-front.jpg)
![OCC_plump-back](occ_plump-back.jpg)
We also created some luxury packaging for the cushions featuring pink and white tissue lining a large white branded box:
![closed-box](closed-box.jpg)
![open-box](open-box.jpg)
We have also created the company web site:
![OCC-web-3](occ-web-3.jpg)
which includes an online shop (we photographed all products)
![OCC-web-2](occ-web-2.jpg)
and scrapbook page where customers can experiment with cushions to see how they complement each other:
![OCC-web-1](occ-web-1.jpg)